About ammaretail.org

Amma is a visionary humanitarian and spiritual leader who has embraced over 33 million people across six continents. Each of Embracing the World's programs was created to assist the world's impoverished who have gone to Amma's shoulder to unburden their emotions. That is where we can help, and you can as well. Many people are inspired by Amma's embrace and wish to give back.

The Amma Shop is a one-of-a-kind shopping experience in that all sales proceeds go directly to Amma's philanthropic efforts. Each purchase you make directly assists people in need.